PROGRAM OVERVIEW

MBUS 699 (2 credits): Doing Business in Europe
The program will focus on the economic, political and social environment for business in Europe. Within this field, it will examine the institutional interplay with the European Union, the contrasting structure of the European economy compared to its major competitors, the single market, the Euro, Foreign Direct Investment, the role of multinationals, and the developing relationship between central and Eastern Europe and the EU. Additionally, the course will look into international dimensions of management and marketing, as well as issues pertaining to global supply chain management.

Florence is the capital of Tuscany. Florence was the birthplace of the Renaissance. Today, Florence’s economy is based mainly on the service industries, such as tourism and manufacturing industries, such as textile, metalwork, pharmaceuticals, glass and ceramics, and chemistry and on Florentine craft, such as jewelry and embroidery. Italy’s top designers use the textile factories of Prato for the execution of their designs. Being world famous for its art and architecture, the city contains world-renowned landmarks, such as Brunelleschi’s Duomo, the Ponte Vecchio, the Uffizi Gallery, the Pitti Palace, and others. GU has a presence in Florence.